Devoción is much more than just another coffee brand. Located in Bogotá, Colombia, this company depends solely on local farmers to source exquisite Colombian coffee beans. Unlike other brands who import beans from South America and process them in other countries, these coffee beans are processed in Colombia by Colombians, which is not only a meaningful part of their heritage, but benefits the local economy.
The workers move quickly to process the Colombian coffee beans and send them directly to their roaster in Brooklyn, New York. The beans are roasted and sold to the customer within days, so people may enjoy fresh coffee. While standard coffee brands let their beans sit on shelves for months, Devoción’s freshly roasted coffee ensures maximum flavor. It takes no more than 10 days for the beans to reach the customer once they have left Colombia; they are the only coffee brand in the world that does this!
Social & Environmental Sustainability
Devoción works closely with more than 1,000 family farms in the untamed jungles of Colombia. Because these farmers grew up on this land, they care greatly for their natural environment. Devoción takes their commitment to environmental sustainability seriously, and has even created a department within the company to ensure they operate as ethically and efficiently as possible. One area of focus is sustainable packaging.
The Colombian coffee company also dedicates itself to social sustainability. Not only do they rely on local farmers, but they do all that they can to help educate the local communities about coffee harvesting and how to respect the environment. Moving forward, Devoción will dedicate themselves even more to their five core values: climate action, efficiency, sustainability, collaborative and healthy environments, and shared value. So when you buy a bag of freshly roasted Devoción whole bean coffee from Supermarket Italy, you’ll know that you’re supporting a much greater cause!