Misura

Healthy Baked Goods Since 1975

Misura is a company that has been baking healthy foods with whole grains and natural ingredients since 1975. More than 45 years later, the brand offers several different lines of Italian snacks to suit a variety of special diets. Misura Fibrextra consists of only 100% whole wheat foods; Privolat items are egg and milk free; Dolcesenza contains no added sugar; Multigrain includes type 2 wheat flour and ancient grains like buckwheat, emmer wheat, and quinoa. Whatever your diet, there is a way to enjoy Misura Italian biscuits, crackers, and more!

Climate Change Commitments 

As a brand focused on making healthy foods, it’s only natural that Misura would show concern for the natural environment. In addition to using 100% recyclable packaging, they’ve set themselves goals to help combat climate change, including reducing plastic waste by half and helping to reforest 10 different areas of Italy. Other missions include having greater control over agricultural practices for their raw ingredients, such as healthy crop rotation and limiting pesticides. Misura also ceased relying on fossil fuels for energy in 2019. Today, all of their factories are powered completely by renewable energy sources, saving 6,500 tons worth of harmful gases thus far!

Types of Misura Products

Misura offers a vast array of products through their various lines, including Italian biscuits, crackers, rusks, cereals, pasta, croissants and more. At Supermarket Italy, you’ll find whole wheat pasta like penne, egg free cookies, multigrain crackers, and no sugar added chocolate chip biscuits, amongst other Misura items. Dunk your Italian cookies in milk or a cappuccino, whip up a healthy Italian pasta dish with veggies, or line your charcuterie board or cheese plate with fiber-rich, wholemeal rusks.