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The Proraso Finesse 

Started in 1908, Proraso is a historic Italian company that began as a humble barbershop and continues to make world class shaving cream, razors, and after shave gel. Dedicated to keeping the traditions of old-fashioned shaving alive, Proraso is the definition of style and elegance. The packaging is classic, and each product is designed to make you look your absolute best in an effortless way.  

The Proraso Lab

Proraso believes in mixing beloved traditions with modern conveniences. Since the mid 20th century, The Proraso Lab in Florence has been creating the best shave gels and shaving creams. In 1948, the lab released the Pre and After Shave Cream, which became a sensation in Italy and abroad. The Proraso Lab is constantly experimenting, looking for the smoothest shave possible, while maintaining the traditions that made Proraso a success.

What kinds of shaving products can I buy from Proraso?   

Proraso makes a full line of products so that you can have a perfect shave from start to finish. Begin with Proraso Pre-Shave Cream, Refreshing and Toning to make skin feel supple and firm right from step one. Bring out the razor and apply Proraso Shaving Foam with Eucalyptus and Menthol, or their shaving cream for sensitive skin. Once the shaving is done, use Proraso After Shave Lotion, Refreshing and Toning to prevent razor burn and keep skin soft.